His book is, in my judgement, the first attempt to look systematically and comprehensively at both the product and the machinery of production and their respectively changing nature from decade to decade. 'Clive Bloom's critical survey represents a new level of organised response to the vast magma of fiction underlying the quality novel and canonical titles of the twentieth century.
Bloom offers us an archaeology of best-selling fiction that is impressively researched, thoughtfully argued and immensely readable.' - David Finkelstein, Head of Media and Communication, Queen Margaret University College
'Clive Bloom delves incisively into the literary history of twentieth-century bestsellers, reminding us of the role popular authors such as Hall Caine, Marie Corelli, Dennis Wheatley and Catherine Cookson have played in sustaining not only the economic fortunes of British publishing, but also the social habits of a British mass reading public. Bloom also examines the changing publishing industry, the coming of book clubs and reading groups and the cult of the author. Looking beyond dubious publishers' statistics, Bloom has found that while Christie, du Maurier, Innes et al can be numbered with today's till-ringers such as Binchy, Collins and Welsh, so can such forgotten names as Dolf Wyllarde, Steve Francis and Sydney Horter. In July, Clive Bloom takes a longer view in Bestsellers: What the British have been Reading over the Last 100 Years and Why (Palgrave). The accompanying BBC book comes from John Sutherland. For the past few weeks, Reading the Decades has been providing welcome quality time on BBC2, throwing up surprising snatches of archive film (the rush to the shops after the Chatterley ban was lifted) and some equally surprising validations of writers long out of fashion - Carmen Callil and Germaine Greer both extolling the virtues of Georgette Heyer.
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