In contrast, Microsoft's Encarta dictionary, Wikipedia's rival product, paid a lot of professional authors and editors but still failed and had to be shut down a few years ago. Although Wikipedia relies mostly on amateur writers, it has grown and achieved great success. They spend their precious time and effort without receiving any material money in return. Have you ever been curious about the development of the giant encyclopedia Wikipedia? Tens of thousands of people have volunteered to write and edit Wikipedia articles simply out of interest. However, the monkeys tried again and, after understanding the operation, happily solved without any outside encouragement. Without giving them food or praise, of course they have no 1.0 or 2.0 motivation to solve the puzzle. The management of most companies believes that rewards and punishments are two of the most important factors that motivate employees to work. Motivation 2.0 has been dominating the world of work. The strategy behind it is that rewards will promote desirable behavior, while punishments discourage undesirable behaviour. The production cycle is becoming more complex and people have new motivations to work: Exogenous Motivation 2.0 – third-party rewards or punishments aka “carrots and sticks” ". However, with the age of industrialization, this began to change. Momentum 1.0 and 2.0įrom about 50,000 years ago to the last few centuries, humans were concerned only with survival - they were driven by motivation 1.0 - basic needs such as: finding food and drink, earning a safe place to sleep, the desire to copulate to reproduce and perpetuate the species. From 1995 to 1997, Pink was the lead speechwriter for US Vice President Al Gore. He is also a speaker at companies, organizations, universities and educational conferences. Pink is an American writer, author of four famous books that changed the world of work. Those interested in social psychology and human decision-making in general.ĭaniel H.Those who want to find the most effective way to motivate themselves and others.
Those who want to learn about the factors in human motivation.Ideal – the desire to contribute not only to oneself.Mastery – the urge to constantly improve and add to your knowledge on any subject.Autonomy – the desire to be in control of one's own life.
In Behavioral Motivation, he outlines three factors that create true motivation: He proves that, while popular throughout the twentieth century, the old "carrot and stick" approach is no longer relevant to motivating people to overcome challenges in today's world. Drawing on motivational research conducted over the past four decades, Pink outlines the differences between theory and practice – and their impact on our lives.
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